顾客满意度是市场营销的新追求

Customer's Satisfaction is the New Pursuit for Marketing

企业越来越注重顾客满意度，因为顾客满意度决定顾客忠诚度，顾客追求最高顾客让渡价值，所以，企业必须测量和分析顾客满意程度。通过以顾客满意为中心的整合营销、全面质量营销、关系营销、科技创新等途径和方法实现营销新追求。

The Enterprises pay more attention to the customer's satisfaction for it determines the customer's loyalty The enter- prises have to survey and analyze the customer's satisfaction. By means of complet marketing alH round quality marketing ,rela- ttons marketing and technical innovations the enterprises realize their new pursuit for marketing.