现代标志设计与中国汉字

On Modern Signs Design and Chinese Characters

现代标志设计中 ,拉丁文字的运用可谓铺天盖地。而中国古人造字的智慧 ,汉字作为元素 ,在现代标志设计中 ,遭“冷遇”。作为现代设计师 ,应将民族传统与时代精神结合起来 ,创造出既有民族特色又有时代精神的标志作品。

In modern signs design,Latin words are widely adopted,while the wisdom of China ancients in coining characters,as elements in modern design,is seldom used.As modern designers,we should combine national tradition with contemporary spirits to create works with both national traits and contemporary spirits.