摘要
我国企业在导入CIS的过程中,虽然也不乏成功者,但整体现状不容乐观。适时导入CIS战略,实施品牌战略,加强与公众的沟通等,是保证成功导入CIS的重要措施。
In the process of introducing CIS in enterprises,though there are some persons who are successful,the whole situation is not hopeful.We should introduce CIS at appropriate time,carry out the strategy of famous brand,and strengthen the links with publics to guarantee the successful introduction of CIS.
出处
《安徽工业大学学报(社会科学版)》
2005年第5期78-79,共2页
Journal of Anhui University of Technology:Social Sciences
关键词
企业形象
视觉识别
理念识别
enterprise's image
visual identification
conceptual identification