摘要
企业形象已越来越受到重视,因此就实践中出现的现象,澄清某些误区,强调相关原则,特别是学会运用科学策略,对顺利和有效树立企业的理想形象十分必要。
More and more importance has been attached to enterprise's image.As for some phenomena emerged in practice,we should clear up some misunderstanding,strengthen relative principles,and esp.learn to apply scientific tactics,which are necessary for us to foster ideal enterprise's image smoothly and effectively.
出处
《安徽工业大学学报（社会科学版）》
2005年第6期52-53,127,共3页
Journal of Anhui University of Technology：Social Sciences
关键词
企业形象
概念
原则
策略
enterprise' image
concept
principle
tactics
