电视媒体如何打造“精神品牌”——浅谈《感动中国》的成功

How to Create "Spiricual Brand" for TV Media——On the Suceess of "Moving China"

在当今社会多元化状态下,主流电视媒体需要学会通过对典型人物的挖掘来引导受众,在贴近实际、贴近生活、贴近群众的实践中打造电视“精神品牌”。打造“精神品牌”的原则是权威性、大众化、公信力。主流媒体必须勇于、善于从现实的生活中汲取营养,从群众实践的沃土中开掘精神资源,以创新的媒体手法来实现新闻宣传的创新。

Under the pluralism of modern sociefy, main-steam TV media has to learn to attract audlience by digging the typical person. 'Spiricual brand' of such 'spiritual brand' is authority, popularity and reality. Main-stream media must be brave to and good at drawing nourishment from real life, initating spiritual resources from the mass' practice and realizing the innovation of news propaganda by innovative media method.