摘要
文中对广告的定义和特点中的情感因素进行分析 ,并在翻译中从广告的立意、出发点、文字处理和广告风格方面对在文中再现情感传递进行讨论。
Analyses the emotional factors in the definition and features of advertisement, and discusses how to convey emotions in advertising translation from such aspects as the focus, emphasis, expression and style of advertisements.
出处
《沈阳工程学院学报（自然科学版）》
2002年第4期76-78,共3页
Journal of Shenyang Institute of Engineering:Natural Science
关键词
广告翻译
情感传递
翻译方法
advertising translation
emotional conveyance
ways of translation
