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新产品开发与企业竞争力培育 被引量:2

Exploitation to New Products and Cultivating Emulousness of Enterprises
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摘要 企业竞争力与新产品开发密不可分。好的设计是重要的技术基础 ;在此基础上必须创建一个好的综合项目计划 ,并按照延伸、发明、平台、R&D和组合项目战略进行科学的系统开发 ;与此同时在各项目开发团队内部设立项目协调人制度 ,使项目开发有一个良好的组织保障。这样 ,企业不仅能实现新产品开发战略 ,而且在训练员工、增进项目团队建设乃至提高企业核心能力等方面均可获得进步。 The competition of enterprises is closely related with the new production exploitation. For which, a good Aggregate Project Plan based on the super design must be made; and then enforced in a system development along with the outstretched project, platform project, R&D and combined project. In addition, a project coordinator system within corporation can take a useful help for the organization. So that, the enterprises can not only fulfill their new production exploitation strategy, but also promote themselves in training workers, rebuilding development team; and as a result to improve their core competence.
作者 雷宏振
出处 《西安石油大学学报(社会科学版)》 2001年第1期45-47,共3页 Journal of Xi’an Shiyou University:Social Science Edition
关键词 产品战略 综合项目计划 系统开发 项目协调 production strategy Aggregate Project Plan development within a system
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  • 1[1]RobertA. Burgelman; Modesto A. Manidique; Steven C. Wheelwright : "Strategic Management Of Technology And Innovation" McGraw- Hill Times Mirror Higher Education Group , Inc. , 1988 , 1996 . Chapter . Ⅳ P849-868
  • 2[2]Mark A. Vonderembse ;Gregory P. White: "Operations Management: concepts, methods and strategies" Copyright1991 by West Publishing Company . Chapter 4 . P112-159

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