大学学报传播及发行方式的创新

Innovation in mode of dissemination and distribution for colleges' and universities' journals

大学学报肩负知识创新、技术创新和知识传播的重要使命。通过对影响传播效果诸因素的分析,提出了拓宽传播领域、增强传播有效性实现途径,即在办刊观念、编辑内容、传播手段和渠道进行创新。

Colleges' and universities' journals have the important mission for knowledge innovation, technological innovation and knowledge dissemination. Based on the analyses of the factors affecting the dissemination, the paper proposes the realizing ways for widening the distribution fields and strengthening distribution efficiency, such as the innovation in the publishing concept, the editorial content as well as the dissemination means and channels.