我国旅游电子商务发展对策研究

Research on countermeasures for development of Chinese tourism electronic commerce

随着信息技术的快速发展,电子商务正以空前的速度进入到包括旅游业在内的许多商务领域。旅游电子商务作为一种新的产物应运而生,尽管它具备许多传统旅游业没有的优势,但是自身也存在许多不足,同时面临一些发展困境。本文作者在对旅游电子商务的优、劣势进行分析的基础上,为我国旅游电子商务的发展提出了一些建议。

With the rapid development of information technology, electronic commerce has entered into many traditional commercial fields at an unprecedented rate. Tourism electronic commerce is formed as a new product. It has many advantages that traditional tourism industry hasn't, but at the same time it has many disadvantages and is facing some dilemma of the development. On the basis of the analyses of the advantages and disadvantages of tourism electronic commerce, the authors put forward some suggestions for the development of Chinese tourism electronic commerce.