摘要
中国的网络游戏产业刚刚起步,但是其发展极其迅猛,并带动了其他产业的共同发展,形成完整的产业链,为国民经济发展做出很大贡献。文章结合产业组织理论,通过实证数据分析,对中国网络游戏产业的市场结构、市场行为和市场绩效进行了深入剖析,指出中国网络游戏产业发展的优势和不足,力求为中国网络游戏产业未来发展提供一定的借鉴。
Online game industry in China has developed for 5 years. During these years, it has been developing so fast that it drives other industries developing simultaneously so as to form an integrated industrial chain and make great contributions to the development of the national economy. Combined with the industrial organization theory and having analyzed the practical cases' data and China's online game industry's market structure, market performance and market efficacy, this paper points out its advantages and limitations of the development and provides them to China's online game industry's future development for reference.
出处
《大连理工大学学报（社会科学版）》
2005年第2期54-57,共4页
Journal of Dalian University of Technology(Social Sciences)
关键词
网络游戏产业
市场结构
市场行为
市场绩效
online game industry
market structure
market performance
market efficacy
