摘要
阐述了金融营销特点,分析了我国商业银行营销的现状,提出了中国建设银行开展金融营销的对策和建议。
砊his paper expounds the characteristics of financial marketing,analyzes the current marketing situation Chinese commercial bank and gives China Construction Bank some conerete countermeasures and suggestions on financial marketing. 〔
关键词
金融市场
竞争力
建设银行
金融营销
financial market
competitive power
China Construction Bank
financial marketing
