我国网络保险发展初探

A Preliminary Analysis on the Development of Network Insurance in China

网络保险应现代信息技术和电子商务的迅猛发展而产生 ,它能有效地提高运营绩效和服务、拓展客户。网络保险的发展需要从宏观、中观、微观三个层面协调并进 ,政府、企业、社会应加大对有关“网保”的人、财、物的投入 ,加强有关制度的建设 ,精心培养“网保”意识。

Internet insurance has come into being with the rapid development of modern information technology and E-commerce. It can improve effectively the company's operation and serve and develop customers better. Based on the current situation and the operation mode of Internet insurance, this article probes into the tendency of its future development. It also involves specific countermeasures of the strategies on the country, society, and company.