摘要
Chinese huge insurance market is the battle field of worldwide competitors and the winner will take advantage in the world. AIA, a world famous in- surance company, form in 1919 by C. V.Starr in Shanghai, now return to China. AIA takes cautious steps about its Chinese strategy and make good coop- eration with major Chinese bank. Since AIA’s strong inclination to develop in China, familiarity with Chinese social and economic environment and famous replltation in China, we can hope a prom- ising prospect in China.
Chinese huge insurance market is the battle field of worldwide competitors and the winner will take advantage in the world. AIA, a world famous in- surance company, form in 1919 by C. V.Starr in Shanghai, now return to China. AIA takes cautious steps about its Chinese strategy and make good coop- eration with major Chinese bank. Since AIA's strong inclination to develop in China, familiarity with Chinese social and economic environment and famous replltation in China, we can hope a prom- ising prospect in China.
出处
《银行家》
北大核心
2001年第1期52-57,共6页
The Chinese Banker
