产品成熟期设计策略

Design strategy in the mature period of products

从产品生命周期理论出发 ,根据产品成熟期的消费者心理特点和行为规律 ,并结合在此时期设计人员的优势 ,探索了产品在成熟期的设计策略 。

According to the psychological characteristics and behavior rules of costumers' in the mature period from the theory of the cycle of products' life, the paper probes the design strategy of products in the mature period in order to realize the sustainable development for enterprises and its products combining with the advantage of its designers of this period.