文化共振与品牌建设

Brand building and sympathetic vibration of culture

揭示了文化的波动特性,从共振原理出发深入探讨企业文化与顾客文化共同产生消费文化的形成机理、品牌文化的重要性,并提出了创造品牌文化的企业文化设计思路。

The research supports that culture transmitting mechanism is the same as that of a wave. Sympathetic vibration and overlapping of corporation culture and customers culture will greatly improve the creation of brand culture and the formation of consumption culture. For these reasons, a corporation culture should be designed as a customer culture comported, customer oriented and customer enlisted one.