伦理困境与诚信行为准则

Ethical dilemmas and the credibility principle

诚信是市场经济的道德基础 ,是企业竞争的核心力量。面对企业竞争中存在的种种伦理困境 ,试提出五项诚信行为准则 ,以促使企业更好地履行义务 。

The credibility principle is a moral basis for market economy, and is also the key competitive force of enterprises. Facing with various ethical dilemmas in the enterprise competitions, this article presents five principles of credibility to improve competing environment for enterprises.