关于中国零售业会员制的思考

Thought about the membership of Chinese retail industry

近年来 ,中国市场上许多零售业的会员店先后出现了“水土不服”的现象 ,对这一现象进行了调查和分析 ,提出了建立适合中国市场的零售业会员制模式应注意的问题。

In recent years,many retail membership stores have troubles in operation earlier or later in China market,and this essay makes some investigation and analysis for the phenomenon. It suggests setting a model fit for the retail membership in China market and problems concerning with it.