摘要
产品广告及招牌广告除了代表其产品形象外,也代表着一定的社会形象效益。本文将着重讨论当代各种广告中的英译文存在的问题以及带来的社会负面效益。
Advertisements of products and on signboards represent their social images in addition to the images of the products. This paper mainly discusses the problems and their negative effects brought about by the poor English versions of various advertisements.
出处
《昆明理工大学学报（社会科学版）》
2001年第2期102-106,共5页
Journal of Kunming University of Science and Technology(Social Sciences)
关键词
广告
英文译文
形象效益
: advertisements
English version
image
