论市场营销中的观念创新

On Innovative Marketing Concept

本文介绍了市场营销的经营者 ,必须在经营过程中引导消费者改变观念 ,树立品牌观念、个性化营销观念、福利营销观念等新观念 ,才能适应社会的发展 ,增强企业的竞争力 ,为企业开辟广阔的市场空间。

The paper argues that in efficient marketing the marketers must lead the consumers to change their concepts and to adopt the famous-brand concept, personal marketing concept, the welfare marketing concept and so on. Only by doing so can enterprises suit the need of the society, strengthen their competitiveness and find a better market in the future.