我国农村消费市场的开拓策略初探

Tactics of Exploiting the Rural Markets in China

近几年来,随着我国经济的发展,买方市场的格局逐步形成。消费市场持续疲软,大量商品积压。如何激活消费,启动市场,生产企业的出路又在何方?开拓广阔的潜力巨大的农村市场无疑是企业的一个明智选择。本文通过对农村市场的现状及发展趋势的分析,针对农民消费心理,提出了一些相应的营销策略。

With China's economic development,the buying-market has gradually formed In recent years. Because the consuming market is continuously sluggish,a great number of goods are kept in stock for long. How to activate the market?And where is the outlet of manufactories?It is undoubtedly a sensible choice to open up the extensive rural market with great potentiality.In this article,the author analyzes the present condi- tions of the rural market.In light of the farmer's consuming psychology,some relevant marketing tactics are put forward.