中国大众的观影心理、群落构成初探

On the Public Movie-Watching Psychology and the Making of Audience

随着人们生活水平的不断提高 ,中国的观众越来越希望通过电影来与同样处在转型时期的其他人同享迷惘、欣悦与渴望 ,通过电影来理解、面对、解释我们所遭遇的现实。而中国商业电影对此却缺乏把握。本文较详尽地分析了中国观众的传统观影心理和当代娱乐文化心理 ,认为在当代 ,商业电影是一种时尚消费 ,中国商业电影的观众消费群落由“领潮人”中产阶级和“赶潮人”

With the improvement of people’s living standard,Chinese movie audience has come to a wish of sharing the pleasure of the movies,and they also want to get an explanation of the puzzle that they are facing in life.However Chinese commercial movies are lack of the assurance.This article attempts to analyze in details the Chinese audience’s traditional psychology for watching movies and the contemporary psychology for recreations.