从内隐态度研究到双重态度模型

From the Study of Implicit Attitude to the Dual Attitudes Model

内隐记忆的研究逻辑已通过各种方式整合到社会心理学理论中 ,也有越来越多的证据支持社会行为以内隐或无意识方式操作的观点。最近由于内隐态度研究的贡献 ,研究者在更广阔的经验背景上建构了双重态度模型。双重态度模型可以整合已有的研究发现 ,促进研究方法的改进和拓展实际研究的领域。应该同时采用内隐和外显两种测量 。

Unconscious social cognition has been incorporated in the theory of social psychology,and more and more evidence come to support the view of social behavior often operating in an implicit or unconscious manner.Dual attitudes are defined as different evaluations of the same object:an automatic,implicit attitude and an explicit attitude.The attitude that people endorse depends on whether they have the cognitive capacity to retrieve the explicit attitude and whether this overrides their implicit attitude.The implications of the dual attitude model for attitude theory and measurement are discussed.