关于工业企业服务品牌管理的探索

Researches on the Management Approaches of Service Brand in Industrial Organizations

当服务经济到来的时候 ,工业企业推出服务品牌是竞争健康发展的必然趋势。企业不能沿袭建立在有形产品基础上的管理方法 ,而必须构建一种市场导向化的组织管理途径 ,围绕着服务产品进行组织和管理 ,重视服务设计、管理和控制 ,凸显企业服务的个性和特色 。

With the development of service economy,it is imperative for the industrial organizations to establish service brand project in order to promote competitveness.Enterprises shouldn't simply follow the management paradigms focusing on the tangible product,but to develop market oriented organizational management approaches focusing on service product,service design,service management and control,service characteristics and specialty,to add great brand value to the tangible products.