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中国制造业企业的创新与品牌之路 被引量:6

The Development of Innovation and Brand in Chinese Manufacturing Enterprises
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摘要 当前在中国制造业发展战略、技术路线和产业选择上存在着不同的观点和价值取向,在“自主创新”和“自主品牌”上也产生了争论。该文认为唯技术观点和无所作为的观点都是不可取的。中国制造业应充分利用当前产品价值链分解所带来的机遇,既要利用国外资源,又要回避“拉美化陷阱”,必须从长远经济发展考虑,为谁主导中国经济作出相应的政策安排。 Nowadays, there are different opinions and valuations in the development strategy of Chinese manufacturing enterprises, technique route and industrial choice. And the debates have been caused among the independent innovations and the independent brands. The standpoints of technique only and indifference are all wrong for Chinese. Chinese manufacturing enterprises should pay more attention to and do their best in utilizing the good chances caused by the decomposition of the product value chain. The overseas resources can be used in China. The modernization trap of Latin America should be avoided. For a long term economic development, a new policy should be developed for the industries which will lead the Chinese economic development.
作者 郭重庆
出处 《管理学报》 2004年第1期1-3,共3页 Chinese Journal of Management
关键词 中国制造业 自主创新 自主品牌 发展战略 Chinese Manufacturing Enterprises Independent Innovation Independent Brand Development Strategy
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