拍卖理论的研究内容、方法与展望

The content, method and prospect of auction theory

自从1956年Friedman发表了第一篇关于拍卖理论的文献以来,拍卖理论得到了长足的发展。1964年Vickrey提出的基准点模型和收入等价原理成为了拍卖理论研究的基石。经历了近50年的研究,拍卖理论的研究体系已经形成,研究成果相当丰富,特别是随着电子商务的发展,各国学者把更多的精力放在了网上拍卖理论的研究。该文将在系统分析、介绍拍卖理论的基础上,提出网上拍卖理论的研究内容与方法,以与有兴趣从事该领域研究的学者共同建立一个认识框架。

Since Friedman published his article on auction theory in 1956, auction theory has made great progress. ' Counterspeculation, auctions and sealed tenders' made by Vickrey in 1964 was the most famous article in this field. The Bench mode and Revenue Equivalence Theorem (RET) are the footstones of later discussion. The research structures have been formed and outcomes in this field are abundant through more than 50 years. Researchers are now going on to study new problems in this field. With the development of E commerce, Researchers devote themselves to the study of auction theory under the environment of E commerce which we call it online auction theory. We will first introduce the auction online and the research content and method of online auction theory. We will present the direction for the potential research in the last section of this paper and wish that we could give some to help the researchers who have a mind to study up on it.