摘要
简要介绍了泰国零售业的发展历程 ,从位置、商品、价格、通讯、店铺、服务、运作成本7个方面论述了大型购物中心的优势 ,分析了大型购物中心对小型零售商和当地经济的影响 。
The development of retail trade in Thailand was briefly introduced.The advantages of retail trade in seven aspects including location, merchandise, price, communication, store atmosphere, service and operation cost were discussed.The economic influences of mass merchandisers on small local retailers. The questions and methods for further research were brought forward.
出处
《管理学报》
2004年第2期199-203,共5页
Chinese Journal of Management
