摘要
本文结合经典英语广告赏析,着重介绍英语广告的词汇与修辞运用特色及其语言功能,准确分析其新奇特的创意,并阐明意译法、引申法在广告翻译中的广泛运用。
This paper, with appreciation of classic English advertisements, attaches much emphasis on an introduction to the features of English advertisements from the perspective of its vocabulary, figures of speech and language functions. It analyzes its creative and fantastic writing and provides a practical guide to English-Chinese translation.
关键词
英语广告
创意
语言功能
翻译
English Advertisment
Fantastic Writing
Language Function
Translation
