直复营销及其对我国保险企业发展的启示

Direct marketing and its enlightenment to the development of insurance industry

直复营销作为一种新近兴起的行销方式 ,具有许多其他营销方式所不具备的特点和优势。随着其在保险业上的应用 ,必将对保险业的发展产生巨大影响。从直复营销的特点和理论基础等方面来分析其对我国保险企业发展的启示。

Direct marketing acts as a newly-developed marketing method which has its characteristics and advantages compared to other methods. Its application in the insurance industry will produce great impact on the development of this field. This author analyses the characteristics and fundamental theory of the direct marketing and its enlightening effect on the development of insurance industry.