浅议企业名牌战略

Discuss the enterprise′s famous brand strategy

品牌是企业和产品的象征和代表 ,品牌在企业的营销活动中发挥着重要作用。探讨名牌战略的构成具有重大的现实意义。核心战略、辅助战略、维护战略是名牌战略中不可或缺的三个组成部分。应正确理解名牌战略的意义和处理三者之间的关系 ,并依照三者的关系 ,有计划有步骤地循序推进。

Brand is the symbol and the representative of enterprise and product, and the brand plays an important role in the marketing of enterprise. There is great practical significance in inquiring into the form of the famous brand strategy. The nucleus strategy, the supplementary strategy and the maintenance strategy are the three indispensable components in the famous brand strategy. The meaning of famous brand strategy should be correctly understood and the relationship among them should also be properly handled, and the three strategies should be implemented according to enterprise′s plans.