论市场营销的艺术

On Marketing Art

市场营销作为一门艺术,是业户信誉的艺术、产品或服务质量的艺术、价格的艺术、塑造产品品牌的艺术的有机统一。随着人们物质文化生活的不断提高和人类的文明与进步,人们的消费不再仅仅是解决温饱,而是更追求一种消费文化。因此,企业或业主的营销行为应该围绕市场这个舞台,实现营销的艺术价值。

Beginning with the meaning of the market sales,the marketing is analyzed it as an art,which is an organic unit of arts of the owner's credit standing,product or service quality,price and creating brand names.As the people's material and cultural life is increasingly improved and the human civilization develops,the people's consumption is not only aimed at eating and wearing but also seeks a kind of consumption culture,so marketing operations of businesses or business owners should be centered on this arena in an effort to realize the value of the marketing art.