摘要
广告是源于生活,又从生活中升华的艺术.中国广告的奇花异葩也只有在中国肥沃的历史文化土壤中才能茁壮成长.在这则美的空调的广告中,聪明又简单的创意,直接而真实的视觉演绎以及亲切又幽默的概念传达,让你看后回味无穷.……
Advertising is a kind of art which generates from life,but higher than life.The fan-tastie advertising industry in China cannot thrive unless growing within the rieh his-toric culture of the eountry.In this advertisement for Midea,is the smart and single creative idea,direet and real visual interpretation and amiable and humorous con-cept Presentation thought-provoking?
出处
《影像视觉》
2007年第1期42-43,共2页
Image Materials
