论文化旅游产品及其开发

On Cultural Tourist Products and Their Development

在对文化及文化旅游产品内涵研究的基础上 ,对旅游产品开发所经历的 3个阶段及其特征作了分析 ,指出旅游产品就其开发方式来讲 ,必然要经历由对旅游资源“外延性开发”向“内涵性开发”的转变过程 ,而这种转变主要表现在对旅游产品中蕴涵的文化内涵的发掘深度上。最后对我国目前文化旅游产品开发中存在的主要问题以及如何开发具有我国鲜明民族特色的文化旅游产品问题作了深入的探讨。

On the basis of the analysis on the connotations of culture and cultural tourist products, this paper carries out analysis on the three stages in the development of tourist products and their characteristics. It is pointed out in the paper that as far as their developing ways are concerned, tourist products will inevitably experience the process of changing from the 'denotative development' to 'connotative development' of tourist resources and this change lies in the depth of developing the cultural connotations from tourist products. Finally, this paper discusses the existing problems in the development of cultural tourist products and how to develop cultural tourist products of distinctive Chinese national characteristics.