会展业发展的辨证思考

Dialectic Thinking on The Development of Exhibition Business

针对当前我国迅速崛起的会展业只求数量 ,不注重质量 ,不打造精品 ,未创立品牌的现状 ,从“牌子”、“袋子”、“路子”、“台子”四个方面提出了加速我国会展业发展的合理化建议。即创特色品牌会展 ;办双重效益会展 ;注重五性 ,走快速、健康发展之路 ;从三“R”(快捷、关联、效果 )着手站稳新经济的平台。

In the light of the fact that people pay more attention to quantity than quality, don't make choice goods, and haven't created brands in the exhibition business that is springing up presently in our country, this paper puts forward some rational suggestions as to the acceleration of our exhibition business from the four aspects of 'brand', 'pocket', 'way', and 'stage'.