国内公关策划误区分析

Analyses of Public Relation Scheming Fault in China

我国的公关策划尚处初级阶段 ,在策划中存在以下一些误区 ,第一 ,调查不充分 ;第二 ,认为策划是万能的 ,相信“一策就灵” ;第三 ,没有遵循尊重客观事实的原则 ;第四 ,没有把公众利益摆在首位 ;第五 ,公关策划轰动效应很强 ,但轰动效益较差。

The public relation scheming in China is still on the initial stage, and it goes without saying that there exists some fault in it, including insufficient investigation, blind belief in the power of scheming, ignoring objective facts, without putting the public interests first and strong scheming effect with little beneficial result.