摘要
根据抚仙湖沿岸的气候、政府的优惠政策和人们对旅游业思想上的认同等有利条件 ,沿岸饭店的营销应从网络营销、绿色营销、品牌营销和文化营销等方面加大建设力度 ,提高其知名度 。
In addition to the favorable weather, the favored policy from the government & fame of the lake among tourists, the on-shore restaurants of Fuxian lake should reinforce its cyber-marketing, green marketing, brand marketing & cultural marketing.
出处
《玉溪师范学院学报》
2002年第2期76-77,共2页
Journal of Yuxi Normal University
关键词
抚仙湖
饭店营销
旅游
Fuxian lake
the marketing of the restaurant
tourism
