云南省卷烟进出口发展研究

On Yunnan’s Tobacco Export Development

云南是中国的烟草大省 ,卷烟是云南重点出口商品。扩大烟草出口 ,对于云南烟草业的发展和对外贸易的持续增长有重要的意义。但云南卷烟出口“走出去”的观念较为淡薄 ,烟叶出口面临发展中国家激烈的竞争 ,卷烟出口市场受跨国巨头挤压 ,卷烟品质不利于扩大出口 ,《烟草控制框架公约》的实施增加了出口的难度 ,加入WTO和世界反吸烟运动不断高涨。为此 ,第一 ,应打造中国烟草产业的旗舰 ;第二应加大产品创新的力度 ;第三应加快混合型卷烟的开发 ;第四应加大市场营销力度 ;第五应突出国际市场的深度开发 ;

Yunnan’s export of tobacco faces a number of problems, such as a weak “go out” desire, fierce competition, the restricts of Tobacco Pact, and growing anti-smoking movement. The measures to be taken are: building strong producer; more vigorous efforts for innovation in products; quicker development of mixed types; more forceful marketing campaign; wider international marketing; establishing superior tobacco growing base.