区域旅游形象策划的RIS框架构建

A RIS Framework to Forge Regional Tourism Identity

区域旅游形象策划的RIS框架构建的前期工作对规划区域进行静态和动态分析 ;其次是进行RIS框架的第一层建构和第二层建构 ;在两层次策划基础上 ,进行区域旅游品牌打造策划 ,这是RIS框架的延伸 ;最后是要注重旅游形象和旅游品牌的营销和管理 ,这是保持区域旅游形象生命力的保证 .

Regional tourism identity forging in the RIS framework consists of these stages: static and dynamic analyses of the region; building of the first and second layers; brand developing as an extension of the RIS framework; and managing and marketing of the brand to guarantee the market life of the regional tourism brand.