民俗旅游的经济学思考

On the Economics of Folk-cuture Tourism

通过分析目前国内民俗旅游的现状和存在问题 ,从民俗旅游资源与经济的关系 ,民俗旅游的供给与需求的特点 ,民俗旅游消费效用分析和树立民俗旅游的文化营销理念四个方面分析了民俗旅游的经济内涵 .目的是更好地把握民俗文化在旅游业应用中的特点和规律 ,实现民俗旅游的可持续发展 .

Folk culture tourism is based on cultural resources. The sustained development of folk-culture tourism requires an understanding of the relation between folk culture resources and economy, the characteristics of supply and demand, the usefulness of such resources and the fundamental culture-market conceptualization.