广告创意常用策略及其心理学基础探析

On Creative Strategy frequently use in advertisement originality and their psychology basis.

广告创意是广告活动的一个关键环节。有创意的广告才能获得成功。要使广告有创意,必须在符合广告心理学原理基础上,采用与众不同的策略。广告创意常用而且有效的策略有出奇制胜、欲擒故纵和实话实说等。

Creation of advertisement is one of the key links in the advertising. The advertisement that has Creation can get success. To have creation in advertising, you must use creative strategy out of the ordinary. The paper would introduce some creative strategies that mostly used in creation of advertisement, and analyze their psychological basis.