从海信博西商标纠纷案看商标的国际保护

On the International Protection of Trademark through the Dispute between the Hisense and Bosch-siemene Trademark

商标的国际保护是伴随着国际贸易的发展而建立并逐步发展的。应当实施何种商标战略来获得商标的国际保护是逐渐走出国门的中国企业必须加以考虑的。为防止企业的商标尤其是驰名商标被恶意抢注,企业需要完备的商标战略和长远的国际眼光,充分利用马德里商标注册系统来获得商标的国际保护。

The international protection of trademark was built on the development of global trade,and then gradually develops.The Chinese enterprises intending to expand their market abroad must take it into consideration ——how to acquire the international protection of trademark and what the trademark tactic should be.For the sake of averting the trademarks,especially the well-known ones to be bad-faith registered,the enterprises require perfect related tactics and long-term international sights and make good use of ...