案例教学在市场营销教学中的应用

Application of Case Education in Marketing Teaching

市场营销理论来自于企业营销实践案例,为了提高理论教学效果,提高学生分析问题和解决问题的能力,提高创新意识,运用案例教学对市场营销理论进行系统的讲授,将成为高校市场营销教学中重要的教学方法,如何发挥案例教学的优势,就是我们教师面临的新课题。

The marketing theory is from the practice cases of enterprise.In order to improve the effectiveness of teaching,the students' ability of analyzing and solving problems,and their sense of creation,we make use of case education to teach marketing theory systematically.And this will be an important way in the marketing teaching in universities.Promoting the advantages of case education is a new project that we have to confront.