摘要
中国经济的腾飞倍受国际媒体的关注,然而中国的精神文明建设成果却鲜为外人所知。这其中有中西文化价值观差异的原因,但更主要的是中西文化传播话语中的框架差异。本文主要从话语的框架角度来分析中西文化传播,探讨如何有效利用框架在对外文化传播过程中的重要作用,实现我国对外文化传播的创新。
The rapid economic development in China captures the intense attention of the international media, but little is known about her achievements in the spiritual civilization. This phenomenon may be caused by the different values we Chinese and westerners pursue, but the most significant cause lies in the frame differences in eastern and western cultural communication. In this article, the writers try to analyze the differences in the Sino-West cultural communication from the angle of frames in discourse and e...
出处
《浙江工业大学学报(社会科学版)》
2008年第3期305-309,共5页
Journal of Zhejiang University of Technology:Social Sciences
关键词
对外文化传播
话语
框架
中国
精神文明
international cultural communication
discourse
frame
China
spiritual civilization