1BURTON S,BISWAS A. 1993. Preliminary assessment of changes in labels required by the nutrition labeling and education act of 1990 [ J]. Journal of Consumer Affairs, Summer, 27 : 127 - 144.
2CLEMONS E K. 2008. How information changes consumer behavior and how consumer behavior determines corpo- rate strategy [ J ]. Journal of Management Information Systems, 25(2) :13 -40.
3GARRETSON J A,BURTON S. 2000. Effects of nutrition facts panel values, nutrition claims, and health claims on consumer attitudes, perceptions of disease-related risks, and trust[J]. Journal of Public Policy and Mar- keting, 19 (2):213-227.
4KELLER S, OLSON J, LANDRY M, et al. 1997. The effects of nutrition package claims, nutrition facts labels, and motivation to process nutrition information on con- sumer product evaluations [ J ]. Journal of Public Policy & Marketing, Fall, 16:256 - 269.
5MEYVIS T,JANISZEWSKI C. 2002. Consumers' beliefs a- bout product benefits: the effect of obviously irrelevant product information[ J ]. Journal of Consumer Research, 28(4) :618 -635.
6TONSOR G T, SCHROEDER T C, PENNINGS J M E. 2009. Factors impacting food safety risk perceptions [ J]. Journal of Agricultural Economics, 60 ( 3 ) : 625 - 644.
7Vincent-Wayne Mitchell, Michael Greatorex, RiskReducing Strategies Used in the Purchase of Wine in the UK[J].European Journal of Marketing, 1989,23 (9) : 31-46.
8Denise Mahon.Cathal Cowan.Irish ConsumersPerception of Food Safety Risk in Minced Beef[J].British FoodJournal, 2004,106(4):301-312.
9D.Soman. Framing, Loss Aversion and Mental Ac-counting. In J. K. Derek & H. Nigel (Eds.),Black well Hand-book of Judgment and Decision Making [M].Malden: BlackWell Publishing, 2004:236-237.
10R.Thaler.Toward a Positive Theory of ConsumerChoice [J].Journal of Economic Behavior and Organization,1980(1):39-60.