期刊文献+

乳粉包装上的营养信息对北京高校学生消费影响力的调查 被引量:2

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摘要 本研究以K-A-P问卷方法抽样调查了北京高校学生,以了解乳粉包装上的营养健康信息对他们购买意向的影响。结果表明,消费者对乳粉包装上的营养信息相当关注,营养素强化和脂肪含量调整等信息均可直接影响到购买时的选择。建议乳品生产企业在开发相关产品时更加重视产品的人群针对性,并在营销时加强对消费者的营养知识教育。
出处 《中国供销商情(乳业导刊)》 2005年第8期20-23,共4页
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