新闻策划与新闻传播环境的契合

On Correspondence of News Scheme and Situation of Newscast

笔者通过分析目前学术界对新闻策划、新闻传播环境基本内涵的研究现状,提出应以新闻传播环境的变化与新闻策划发展的关系为视角,来审视当代的新闻策划。新闻策划总是特定历史条件下的新闻策划,离开特定历史条件下的新闻传播环境,新闻策划便无从谈起。因此,研究新闻策划与新闻传播环境的契合关系,是研究新闻策划的重要逻辑支点。

Through analysis on situation of researching the connotation of news scheme and so newscast, the writer proposes that news scheme shall to the be done from the point of view of the relationship between newscast & news scheme. It is always accomplished in a certain background. It could be nothing without the background. So, research on correspondence of news scheme and situation of newscast takes a role of logic in news scheme.