盘活旅游这盘棋——河南发展旅游业的对策和措施

To Make Tourism Alive——The strategies and measures to develop tourist industry in Henan

河南地处中原,承东启西,连南贯北,区位条件优越,旅游资源十分丰富,发展旅游业有着得天独厚的条件。近年来,全省旅游市场呈现出持续、全面、快速增长的良好态势,但仍未实现由旅游资源大省转化为旅游强省的战略目标。从观念的创新、旅游资源的开发、旅游资金的筹措、旅游宣传促销及旅游可持续发展等五个方面提出了河南发展旅游业的对策和措施。

Henan is located in the center of China.It has abundant tourist resources and unmatched conditions to develop tourist industry . In recent years, the tourist market of the whole province demonstrates an increasingly good situation in an all-round and fast way , but with its abundant tourist resources, it has not turned into a strong tourist province. The paper puts forward some strategies and measures of tourist industry, such as: Innovation of the idea , development of tourist resources, fund collecting, travel propaganda and promotion and sustainable development.