浅议我国商业银行的市场营销管理

Marketing Management of Commercial Bank In China

近年来,随着国际金融环境的变化,银行业的竞争越来越激烈。推行市场营销,是现代商业银行普遍的经营选择,也是金融竞争的大势所趋。从整体来看,目前我国商业银行的市场营销水平还处于较低层次,因此,为了求发展,我国的商业银行必须不断强化市场营销管理。

Recently, with environmental change of international finance, comp et ition becomes fiercer in banking. Carrying out marketing is not only the common managing choice of modern commercial bank but also general tendency of financial competition. On the whole, presently the marketing levels of commercial bank in our country still stay low. For the development, the commercial bank in our cou ntry must constantly strengthen the marketing management.