旅游纪念品市场的可持续发展——基于符号信息传达系统的视角

The Sustainable Development of the Tour Souvenir Market:Based on the View Point of the Symbol Communication System

旅游纪念品的开发和消费组成了一种符号信息传达系统,与设计者、生产者、经营者、消费者以及宏观政策、经济性等因素密切相关。基于符号信息传达系统的视角,应从符号功能实现、信道噪声抑制、语境营造、产权保护、建立鼓励机制等5个方面努力,以期旅游纪念品市场的可持续发展。

The exploitation and consumption of tour souvenir constitutes a symbol communication system,which is closely related with designer,producer,merchant,consumer macro-economic policy and so on.In order to realize the sustainable development of the tour souvenir market,the paper brings forward a comprehensive solution based on the view point of the symbol communication system,mainly from five aspects,such as how to realize the function of the symbol,restrain the yawp in channel,protect property right,encourage produce and design and so on.