基于岗位和行业适应性的高职本科市场营销专业课程设置探索

Setting of Professional Curricula for Marketing Major in Higher Vocational Education Based on the Adaptation of Post and Trade

在高职本科市场营销专业建设基础上,运用宽基础与活模块课程以及工作过程导向的课程开发模式,以营销岗位群分析为切入点,以营销职业发展路径为主线,就专业课程体系突出应用性、针对性、模块化,提出以岗位模块解决企业的职业岗位需求及柔性专业方向模块来解决专业的行业需求、学生的个性化需求问题。

In this paper,the author applies the law of higher vocation education to the construction of marketing major in higher vacation education,which includes to use broad-basis and flexible-model pattern of course exploration and the pattern of guiding in the working process,to let the analysis of marketing posts be a breakthrough point,and to make the development route of marketing career as the main line.Since the system of the specialized courses should lay stress on application,direction and modularity,the author presents that the post module could be used to deal with the post demand of enterprise,and the module of flexible career used to deal with the trade demand and the students' individual demand.