从“才子绣梅花”看福建服装品牌文化内涵的提升

进入21世纪的今天,服装的消费不仅仅是款式的竞争,更是品牌的竞争。不同公司的款式之间的差异性在缩小,品牌成为辨别差异性的重要标志,品牌可为服装做出各种解释,赋予服装文化层面上的意义。以"才子绣梅花"为例,通过分析福建服装品牌文化内涵缺失的原因,阐述服装品牌文化的内涵、特点、创建方式,并针对如何提升福建服装品牌文化内涵提出对策建议。

In the twenty-first century,clothing consumption is not just competition of styles,but also of brands.It is narrowing differences between models of different companies.Brands become an important symbol to identify differences.Brand clothing can make a variety of interpretations and give clothing a cultural significance.In this paper we take "Genius embroidery plum blossom" as an example to analyze reasons for lacking cultural connotation of clothing brands in Fujian,to expound the meaning of clothing brand ...