摘要
在加入WTO后,中国经济得到了更持续高速的发展,中国商业银行体系也得到进一步完善,开拓海外市场成为了中国各商业银行谋求发展和国际化的必然选择。在中国商业银行进军海外市场的过程中,如何构建和管理银行客户间的关系,成为了我国各商业银行突破外国银行业市场壁垒的关键一环。当前正值国际金融风暴席卷全球,为改变中国商业银行体系被动的局面,我国商业银行更应抓住时机大胆开拓海外市场,为我国金融业的国际化进程打下基础。在此通过建立相关数学模型,来证明良好的客户关系对于中资银行开拓海外市场的重要性。
After joining into WTO,China develops faster in economy.Meanwhile,Chinese banks need systematically modifying.Exploring foreign market has become the necessary choice for their development and internationalization.In the process of entering into the foreign market,the problem how to build and supervise the relationship between a bank and customers becomes the key point that determines Chinese banks’ successful enter into the foreign market.Currently the international financial crisis sweeps globally,and in ...
关键词
客户关系
中资银行
夏普模型
准入屏障
Customer relationship
Chinese bank
Model of sharp
Barrier of entering